Running a small-to-medium enterprise (SME) is not easy. You may have your skills and area of expertise, but there are certain places where you'll need professional help.

Today, most business owners know they need to have an online presence. As such, several no-code solutions have come to their rescue. Those who feel less tech-savvy tend to opt for DIY websites using a variety of site builders. While this may provide a fast alternative to getting online, it has downsides. Here are some common mistakes of DIY websites that can harm your business.

1. Wrong Choice of Plugins and Themes

WordPress is one of the most common website-building platforms. Although it's advertised as perfect for non-techies, it can get a little technical when dealing with plugins (these are like apps that help give more functionality to your site).

Making the wrong choice can lead to slow loading speeds. When some plugins fail to communicate with the rest of your site, you'll face even worse problems. Letting experts like The Web Connector handle your site to avoid such issues.

2. Complex Contact Forms

Your website needs a contact form to help you connect with specific leads. Too many questions will harm your conversions. Nobody wants to spend all day on a contact form. You must know what to ask and what to leave out. Without the correct insight, DIY web forms may not work in favour of your business.

3. Not Connecting Your Website to Google My Business

Google has tools that allow clients to find you with ease. The Google My Business platform lets you link to your website, making it a great way to get more visitors. It offers critical insights into how clients interact with your business. Moreover, it allows you to benefit from getting public reviews. Social proof plays a significant role as far as your site's SEO goes.

4. No Page Names and Meta Description

Your web pages need to have names and a concise description. With DIY sites, it's easy to forget the meta description. The short snippet of text summarising and describing your page or site content is your meta description. It allows potential visitors to know what they're about to view. Moreover, it can help encourage visitors to click on your website, and this means more traffic and possible conversions.

5. Pictures That Don't Match Your Brand

Branding is everything in business. Consistency matters when it comes to branding, and using the right pictures across your website can help you do this. Whether it's a picture of you or stock images to make your site look more vibrant, you have to pick the right ones. Clients are sensitive, and they will judge your competence based on what they see on your site.

Working with an Expert

If you're an Aussie SME, you want to put more focus on providing the best service to your business. You can't do this while struggling to put together a functional website. The Web Connector in Camberwell, VIC is a full-service digital agency catering to your marketing needs. Reach out to us and get the help your business needs.