If you are not happy with the amount of traffic your website receives, your user experience may be to blame. If your site is slow or difficult to navigate, visitors might leave, and your SEO score may get affected. Read on to learn how to enhance user experience. 

Useful Content

The first factor that you may need to improve on your site is the content. Quality content makes visitors stay longer and builds your brand’s credibility. Analyse which web pages have high bounce rates and find ways to make them more beneficial to your target audience. Analytics tools like Google can help you evaluate your site’s effectiveness. 

Improve Usability

Users need to be able to navigate around your website easily. You should have an easy-to-find navigation menu on each page. It shouldn’t take more than two clicks to get to essential pages such as your products or shipping and refund policies.

Part of your SEO strategy should be to provide a good site map so that search engines and visitors know how the pages on your website tie together. Use Schema markup so that Google gets a better idea about your business and your products.

Become More Credible

Your site must show your users that you are a credible source of information and understand what they need. Make sure that your website has an about page that tells viewers why you are an expert in the field. Especially if you are in industries like healthcare or finance, each page of your website should showcase your expertise. Adding testimonials is a great way to accomplish this. 

Call to Action 

You have to make it easier for potential clients to reach you. A great way to do this is with multiple CTA buttons. At least one should be in the header of your home page. These calls to action should create a sense of urgency in the visitor. If possible, enable buyers to make purchases straight from Google search engine result pages.

Add Attractive Images

Images can capture the attention of visitors and help them remember your brand. Using attractive images also helps potential customers picture how your product will suit their needs. Images can convey complex messages in the blink of an eye. Looking at the picture of a hotel room, the visitor can see the décor of the room and the amenities without reading lengthy descriptions.

Make Your Website Accessible

Your website should be accessible to everyone on any device. That starts with having a responsive website that looks good across multiple devices. If you need to know more about making your website secure, contact The Web Connector team in Camberville, Victoria, Australia.

Think about ways that you can make your website more accessible to people with special needs. For example, include alternate tags on every photo. Use colours that contrast so that words are visible. If you use video on your website, ensure that it is closed-captioned, so those with hearing loss can easily understand the content.

Following these tips will increase your website traffic. If you need help, contact The Web Connector in Camberville, Victoria, Australia, for assistance.