Nowadays, it may appear that anyone who can type can create a website and open for business, but that couldn't be further from the truth. Without web design & development experience, your business website will get lost among the billions of sites on the internet. The beauty of a successful website lies in its ability to blend various components into a site that is attractive, interactive, and searchable.

You've come here to learn why you need a functional website—at Web Connector, we know functional websites! Continue reading to discover why a functional website is crucial to your business's success.

Creative Appeal

This section is critical to your success because you only get one chance to make a great first impression, especially given the level of competition you face on the web. 

If any of these items is less than perfect, you risk losing potential clients:

Site Structure and Navigation

Each section on your website, the order in which your pages appear, as well as the links that lead visitors to each page. Navigation menus are generally used to direct readers.

Page Design and Layout

Establishes how information and media will appear on your pages along with the ability to scale for mobile devices. An eye-catching layout makes finding information easy.

Logo and Brand Identity

Colours, fonts, and graphics that identify and represent your business, and that remain constant over time.

Images and Videos

All pictures, animations, videos, and graphics should be used with care so as not to overwhelm them.

Content

Organised for easy scanning, optimised for eyes and search engines, and broken down into digestible keyword-rich sections.

Graphic Design

This includes the logo and other design elements, but also the overall look and feel of your site, as well as the proper integration and saturation of design components.

Interactions

You need to create these elements within your website to engage your potential customers and create interest in your product or service.

Site Search

If people can't easily search and find what they're looking for, they'll leave your site.

Blog Platform

Your blog establishes you as an expert in your field and encourages interaction from your readers.

Image Rotation

Provides readers with new images every time they visit your site, preventing them from getting bored.

Contact Forms, Downloadable Files and Newsletter Sign-Up

Allows you to exchange information with your readers.

Searchability

It won't matter how well you link all the components we've discussed so far if search engines aren't able to find your site. That’s why you need to make sure you’re searchable with these components:

Web Host

The server on which your site's files are stored and transmitted to users.

Domain Name

An Internet address for your website.

Content Management System

Keeps your website's content fresh and relevant by updating it frequently.

Search Engine Optimisation (SEO) and Online Promotion

Your website's search engine optimisation will determine where and how search engines display your website, thereby attracting new visitors.

As you can see, web design & development is an involved process if you want your business to thrive on the Internet. The Web Connector specialises in building websites for small businesses to suit their business requirements with a modular pricing system. Call 439-786-460, email adam@thewebconnector.com.au or contact us on our website to get started today.