As a small business owner, you have probably heard about the importance of Search Engine Optimisation (SEO). So what is all the hullabaloo about? If you’re wondering what exactly SEO is, you've come to the right place. Find out the benefits of Search Engine Optimisation—and how to make it work for your business—below.

Why Should You Care About SEO?

Search Engine Optimisation aims to improve the volume and quality of traffic to a website through organic search results. The goal of search engine optimisation (SEO) is to make your website more visible to potential customers. SEO will position your website at the top of search results, making it easier for your target audience to find you.

Why Is SEO Important?

It is crucial for digital marketing because consumers conduct research online using search engines before choosing to buy a product or service. An SEO-optimised site will appear at the top of search results, resulting in more traffic and conversions. Forbes reports that 75% of Internet users never scroll past the first page of search results—your site may lose potential customers to your competitors if it does not appear on the first page.

How Does SEO Work?

Bots are used by search engines such as Google, Bing, and Yahoo to crawl web pages, collect data, and index them. Based on the index, an algorithm determines their order or "ranking" in search results. Keywords, mobile-friendliness, security, and originality of content are among the factors considered by these algorithms. Search engine optimisation is notoriously challenging because the criteria keep changing.

Need help? Get connected—quickly and headache-free at The Web Connector. We help people get online and get connected with their customers fast. We offer a variety of different SEO packages to suit your specific needs to give your website the SEO boost it needs.

How Can You Become an SEO Guru?

SEO criteria are likely to continue to change, but you can boost your website's SEO, so it'll appear higher in search engines, by doing the following:

1. Having a fast, mobile-friendly, and secure site reduces bounce rates and increases user experience.                                         
2. Ensure that your content answers search queries to increase visibility and traffic from sharing, citing, and backlinking.       
3. By optimising your keywords, you can make your site more appealing to search engines and potential customers.             
4. Proper titles, URLs, and descriptions will increase your click-through rates.                                                                                           
5. When your website is crawlable, you will be more easily found by search engines.

It can be challenging to build and optimise your site when you are just starting out. The Web Connector experts are here to take the headache of SEO off your shoulders, so you can focus on what matters most—growing your business. If you would like to learn more about our services, and how we can help drive traffic to your business, contact us today to get started!