Google currently accounts for over 70% of all internet searches, with many of these queries being for a business or a place. This is where having a Google Business Profile comes into play. As a tool that lets you display your company on Google Maps, it makes it easier for clients to discover you.

Google Business Profile plays an important part in connecting businesses to local customers and is an underappreciated marketing strategy that can be used to grow your company. Here are some ways your business can benefit from having a Google Business Profile.

1. It Improves Visibility

Whether you have an online or a physical store, listing your business on Google can help you reach a larger audience and enhance online and offline sales, inquiries, and brand awareness.

The easier and more convenient it is for customers to find your company on Google, the higher the chances of them doing business with you. A completed Google Business Profile will also benefit your online reputation and increase conversions. 

2. It Keeps Customers Updated

Aside from posting relevant business information, with a Google Business Profile, you can also ensure your information is up to date or publish posts that raise awareness about new developments. It’s also possible to upload images and videos that help promote special discounts, product debuts, events, and more.

Making sure your Google Business Profile is updated regularly keeps your audience engaged and ready to do business with you. 

3. It Provides More Audience Insights

A Google Business Profile, like most marketing tools, offers you access to vital customer analytics. You will be able to discover how people find your business, how they engage with it, what content is popular, and where you should improve.

With a Google Business Profile and its audience insights, you can gain a better understanding of interests and purchase intent in specific demographics, fine-tune your marketing strategy, and launch a targeted ad campaign. 

4. It Helps Build Consumer Trust

Claiming and filling up your Google Business Profile lends credibility and trustworthiness to your firm. After all, customers are more inclined to visit companies with a comprehensive profile and are twice as likely to trust them.

By promptly responding to online client inquiries and encouraging reviews and feedback, businesses can improve their online reputation and credibility. Most online shoppers tend to trust online evaluations as much as personal recommendations. So the more positive reviews your business receives, the higher your chances are of establishing yourself as a trusted brand. 

At The Web Connector, we strive to help small and medium-sized businesses grow through innovative marketing strategies and tools. Let us help you set up your Google Business Profile and put your company on the map. 

Call us today at +61439786460 to get started on your digital marketing journey.