To develop your business online and generate brand awareness within your target market, advertising using search ads is vital. To produce more leads and cash, you can use Google Ads. You'll be able to sell more items online and increase the number of visitors to your website.

But how does using Google Ads boost your online visibility?

Google Ads are one of the most effective digital marketing tools since they allow you to pick your target audience on a national and international level. You can have calculable outcomes such as website clicks when operating a Google Ads campaign to assess and, as a result, enhance your performance.

How Can Google Ads Promote Your Business?

Ads

Paid results that display at the top and bottom of the results pages are referred to as ads. They can display items with photos and prices (shopping advertising), or they can mimic search results (known as text ads).

Google Maps results

Following the advertisements, you'll find Google Maps results. If your search query matches (or is connected to) a specific location near you, these results will appear.

Organic results

These are websites that have been naturally positioned in Google (without paying for placement). They appear amid the adverts, underneath the Google Maps results.

Now let's look at five ways in which Google can help you boost your online visibility. 

1. Keyword Research with Google Ads

Consider keywords to be the most critical building blocks for a successful Google Ads campaign. It's filtering through Google search traffic and determining which subjects are most relevant to your target audience. You can use the Keyword research tool to gain insights into what your audience is searching for or use a specific keyword to see the search volume and related search terms. 

2. Running Search Campaigns on Google to Capture New Customers

Text adverts that appear on Google search engine results pages are known as Google search ads. Your search advertising might show up at the top of the page, above the organic search results, or at the bottom. You may reach buyers while they're looking for the items and services you provide by targeting keywords with buyer intent. Your bid price determines whether your ad campaign appears at the top or bottom of the SERPs. The higher your bid, the more visible you become.

3. Location and Ad Schedule Optimisation

You may create your playing field by optimising Google Ads in terms of location and scheduling. When and where should you approach the search results of your prospective customers?

Understand your clients' search tendencies and when search volumes are at their peak to properly plan your advertising. If you're a B2B company, the search volume will drop dramatically outside of work hours. However, customers may be looking 24 hours a day, seven days a week if you are advertising an e-commerce firm.

4. Reach More Customers with Gmail Email Marketing

Email marketing is one of the most often utilised marketing tactics in any organisation, which is why Gmail advertising may be beneficial. Google integrated native Gmail advertisements with Google AdWords in September 2015 and made them available to all marketers, allowing you to target more prospects via their Gmail inbox.

Gmail advertisements are usually seen on the promotion tab, although they may also be found within the social tab. These adverts are available on both computers and mobile devices. If you have a limited budget, Gmail advertisements are a good option. They are often less expensive than search ads.

5. Reconnect with Visitors of Your Website

These are visitors who have looked at all of your website's pages but have taken no action. How can you make people remember who you are and what you can accomplish for them? Enter RLSA and Display Remarketing campaigns. Advertisers can use banner pictures to target users on various advertising-supported websites. Suppression lists are like remarketing lists in that they may be created. These suppression lists guarantee that you only advertise to new leads rather than those who have previously converted.

Conclusion

Google Ads is a powerful platform to boost your online visibility and gain more customers. These are just some of the ways in which Google Ads can be useful to boost your online sales. If you want to learn more about using Google Ads and how best to use them, contact The Web Connector today.